The first location for the new Rise concept, Nike Guangzhou is an existing 22,000 sq. ft. Nike store that covers three levels. Working within an existing escalator, two ground floor entrances and low ceiling heights, Nike Guangzhou provided some unique constraints. Guangzhou features a new service ecosystem throughout the store that ties into the Rise identity.

Greater China Store Design Consultant
Service Ecosystem / Fixture Design
Architectural Finishes / Materials
Vertical Circulation
Facade Entry