A new Nike location with a unique site and an enthusiastic landlord provided a great opportunity to maximize a four-story atrium with an evergreen brand expression within the Siam Center Mall. Situated over the footwear salon, this digital installation creates a sharable moment that emphasizes movement and leverages the multiple points of view afforded by the atrium. Layers of tunable light, LED tickers, polycarbonate and graphics multiplies the store's impact further into the mall.