The newest member of Nike's innovative retail portfolio, Nike Rise is a responsive, member-driven store concept. Nike Rise leverages member insights as well as real-time local sports data to power a digitally-enabled shopping experience. Conceived as a store powered by Nike's ecosystem of apps, Nike Rise curates a 1-to-1, personal shopping journey that spans online to offline. Nike Rise is seen as a retail destination for the city that inspires and enables customers to move by connecting them to in-store activations and events as well as the broader sport community in that city.